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What is a word mark?

By Ronald D. Coleman, Esq.

Speaking of Google and trademarks, an interesting article on Google’s own trademarks is this:  Don’t “Hitchhike”A Ride On Google’s Trademarks and URLs by Russell Shaw. Only thing is that he defines a “word mark” as “similar to a trademark, but more of a logo than a business name,” which it isn’t. I don’t blame him [...]

Full post as published by Likelihood of Confusion on August 19, 2009 (boomark / email).