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Intellectual Property Law

: OUT-LAW.com

US ad body publishes good practice guidelines for online ads

By Pinset Masons

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Online advertising methods and terminology should be standardised to help advertisers and publishers navigate the complex internet advertising process, US trade body the Interactive Advertising Bureau (IAB) has said.

Full post as published by OUT-LAW.com on June 29, 2010 (boomark / email).

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