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Test Your TTAB Eyeball-Ability With These Five "CL" Stylized Marks for Jewelry

Put on your Section 2(d)-colored glasses and cast your analytical eyes on these five CL (Stylized) marks. Applicant Sajen, Inc. sought to register the mark shown on the right for jewelry. The PTO refused registration because it found the mark confusingly similar to four other CL (Stylized) marks (shown below), three of them registered for jewelry and the fourth for on-line retail services featuring jewelry. How do you see it? In re Sajen, Inc., Serial No. 77257189 (June 4, 2009) [not precedential].Remember that when the goods/services are identical or closely related, a lesser degree of similarity between the marks is necessary to support a determination that confusion is likely. And remember that for word or letter-and-design marks, it is usually the word or letter that is the dominant portion of the mark, since that is the part that customers will vocalize...continue to full post

Full post as published by The TTABlog on June 12, 2009 (boomark / email).