Intellectual Property Law

PETA PRAISING PUBLISHER

By Chris Bennett, Tudor Carsten, Michael R. Coburn, Sarah Dale-Harris, Pablo Guzman, Danielle (Dani) Lemon, Chris Metcalfe and David Spratley

People for the Ethical Treatment of Animals (PETA) is praising publisher Sega for pulling adds it was running on its website to promote its Samba de Amigo game available on Wii. The adds featured a real chimpanzee shaking maracas and reacting to music. The publisher's decision to remove the adds follows an explanation by PETA about the horrible methods used to train chimp 'actors' and their cruel treatment. PETA is greatly appreciative of the publisher's decision, who 'promised to keep all great apes out of its ads' according to PETA's blog. (coverage at: GameDaily.com)

Nonetheless, some adds can still be viewed here.

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Full post as published by Video Game Law Blog on November 06, 2008 (boomark / email).