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Intellectual Property Law
: Small Business IP Protection and ManagementMarch Madness Protection
By J. Douglas Miller
Is "March Madness" considered a trademark? The short answer is yes. There is actually a class of registered trademarks owned by the March Madness Athletic Association. Who is that you ask? The MMAA is actually a holding company formed by the NCAA and the Illinois High School Association. Sound like an odd combination? Apparently, the IHSA has used the term "March Madness" since 1939 for a state high school basketball tournamnent. For a full history of the term as used by the IHSA, visit the History of March Madness page of the IHSA web site. The NCAA has been using the mark for nearly 25 years.
See also Wikipedia.
Full post as published by Small Business IP Protection and Management on December 04, 2008 (boomark / email).
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