Intellectual Property Law

And What Would March Be Without A March Madness Post?

By Marty Schwimmer

WSJ.com: Mobile-Phone Programmer Wins Rights to "March Madness:

All kinds of new things are happening in college hoops. The three-point line is getting moved back to 20 feet 9 inches, all four number one seeds made it to the Final Four for the first time in history, and a non-NCAA affiliate has won the right to use March Madness in its programming. (Here?s a post from way back on Friday on the NCAA?s success in defending its trademark.)

A Trademark Blog from 2003 here.

Full post as published by Trademark Blog on April 01, 2008 (boomark / email).