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Intellectual Property Law

: Intellectual Property in Canada (ipblog.ca)

Google AdWords: Can?t Beat ?Em?

By Richard P.W. Stobbe

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Google generates serious revenue ($20 billion+) from its AdWords program and “Keyword Suggestion Tool”. Yahoo! has its equivalent Sponsored Search service, and so does Microsoft through Bing Search Advertising. All of these internet advertising services allow advertisiers to buy “keywords” to appear in online ads within sponsored search results.  Advertisers can buy words, phrases, or even a competitor’s [...]

Full post as published by Intellectual Property in Canada (ipblog.ca) on March 16, 2010 (boomark / email).

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