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Intellectual Property Law

: Likelihood of Confusion

Google’s keyword policy shift has unsurprising effect

By Ronald D. Coleman, Esq.

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Lori Weiman of Search Engine Land reports: As you may know, Google recently loosened its policy in the USA related to the use of trademarks in ad copy text, which went into effect on June 15, 2009. The big question is: has this change resulted in an increase in trademark use? The answer is yes. The Search [...]

Full post as published by Likelihood of Confusion on July 24, 2009 (boomark / email).

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