Intellectual Property Law

"Google Initiates Trademark Bloodbath In the UK"

By Marty Schwimmer

Film at 11.
Initiates
Multi-lingual Search.com: "Google Trademark Bloodbath In The UK":

Google has changed its trademark policy for the UK and Ireland bringing it into line with its policy for the US and Canada. What this means in practice is that for trademark complaints relating to its Adwords programme, from now on Google will take NO further action relating to the trigger keywords. It will, however, continue to support requests relating to the use of trademarks in the creative - in other words in the sponsored links. See a typical notification below. The new policy comes into force from the 5th May - but the deadline for new trigger keyword applications was effectively the 4th April.

Full post as published by Trademark Blog on April 08, 2008 (boomark / email).