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: Likelihood of Confusion

Bring out The Best?

By Ronald D. Coleman, Esq.

We’ve always been fascinated* with the concept of the lookalike packaging of “house brands” or private labels, which are usually priced a good one-third cheaper than the most popular version of the same product sitting right next to the house-brand version on the shelf. Sometimes they’re more or less the same thing, as in [...]

Full post as published by Likelihood of Confusion on June 06, 2008 (boomark / email).