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Intellectual Property Law

: Trademark Blog

Australia: ICED VOVO v ICED DOUGH VO

By Marty Schwimmer

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LawDit.co.uk: Trademark infringement; doh!":

The maker of the VoVo biscuit, Arnotts has recently threatened legal action against doughnut chain Krispy Kreme if it does not stop promoting and selling it's similar sounding "Iced-Dough-Vo" doughnuts, which is also covered by pink fondant and sprinkled with coconut, just like the 100 year old Iced VoVo brand biscuit.

Full post as published by Trademark Blog on May 05, 2009 (boomark / email).

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