In-House Counsel

Carbon Net-Negative for the IT Industry

Last week Al Gore won the Nobel prize for his work on the science of global climate change. Of course, before his passion for ecology, he was also a leading advocate for the Internet?and it's interesting to consider how these two issues can go hand in hand. Today a growing proportion of business is e-business. How many transactions happen in the virtual world today that are no longer copied, faxed, or shipped? The nature of the Internet in itself is green and Web 2.0 is fueling more opportunities to go green. We believe that new innovations in technology will have the power to achieve a climate positive effect? that technology can help reduce carbon emissions globally more than the technology industry itself emits.

Full post as published by Cisco High Tech Policy Blog on October 17, 2007 (boomark / email).