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Liking Principle and Jury Persuasion

According to the liking principle: People like people like them.  Jurors are people.  How can you show a juror that you are like him or her?  Here is one lawyer's idea:[A trial lawyer] also showed some flair with his dress, sporting a tie that featured a wolf howling below a full moon. [The lawyer] said on Tuesday that he's had good luck wearing it at trial in the past. But there was also another reason. [He] said that three of the jurors said in voir dire that they were opposed to animal testing .... The tie, he said, was to show them that he liked animals, too. Did it work?  Who knows.  Was it worth trying?  Of course!

Full post as published by Crime & Federalism on April 22, 2009 (boomark / email).