Consumer Law

Wired notes that a California man filed a lawsuit against classmates.com for allegedly misrepresenting that former classmates were looking for him on line.  According to the complaint, the plaintiff paid $15 for a subscription to the social networking site, which would allow him to contact those former school chums, only to learn that no former classmates had viewed his profile or had tried to contact him.  The lawsuit seeks damages and equitable relief on behalf of a would be class of all similarly duped subscribers.

I suspect that whether the ads were puffery, whether plaintiff's reliance was reasonable, and whether classmates.com made intentional misrepresentations will be front and center in the lawsuit.