Academic

What?s The Target?

By Ann Bartow

From Adrants:

Yup. we’re ready for it. Ready for everyone to tell us we’re reading way, way too much into this Target billboard that places a certain area of a woman’s body highly targeted by men right in the middle of its signature target logo. But you can’t tell us not a single soul at Target or its agency looked at this and didn’t see a certain interpretation that could be construed as objectifying to women. There’s just no way.

Would it have been that hard to place the image of the woman so her upper body was in the middle of the target rather than her…um…crotch?

Full post as published by Feminist Law Professors on January 14, 2008 (boomark / email).