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Law firms ought to follow Gates Foundation in messaging through journalism

By Kevin O'Keefe

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The Bill and Melinda Gates Foundation is using journalism to get its message out in in a big way. From Sandi Doughton and Kristi Heim in this morning's Seattle Times: To garner attention for the issues it cares about, the foundation has invested millions in training programs for journalists. It funds research on the most effective ways to craft media messages. Gates-backed think tanks turn out media fact sheets and newspaper opinion pieces. Magazines and scientific journals get Gates money to publish research and articles. Experts coached in Gates-funded programs write columns that appear in media outlets from The New York Times to The Huffington Post, while digital portals blur the line between journalism and spin. We're talking big money for what the Foundation allots for 'policy and advocacy...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 20, 2011 (boomark / email).

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