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Thames water to get GI status

By Ilanah

The IPKat has learnt that the European Commission is all set to accept an application to afford ?Thames Water? protected geographical indication status. According to Sheila Norton, president of the Thames Trade Association

?The Thames is perhaps London?s greatest underutilised asset. Tourists and Londoners alike are used to taking strolls by the Thames but England?s greatest river can offer so much more. It?s about time that Thames Water?s unique limey taste received the prominence that it deserves?.

Plans are underfoot to bottle the water and market it across Europe and America. In particular, it is hoped that Thames Water will be able to tap into the large expat market, enabling them to make a cup of tea just like the ones that they?re used to at home.

The IPKat says so long as they filter it first...

Full post as published by IPKat on April 01, 2008 (boomark / email).