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Social media for law firms means embracing what is being said by others

By Kevin O'Keefe

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Lawyers and law firms looking to social media to nurture existing relationships, build new relationships, and enhance their reputation as a trusted advisor ought to first focus on what is being said, as opposed to saying something. Long time technology journalist, Glenn Fleishman, a columnist for our Seattle Times as well as a regular contributor to The Economist and other publications, drove the point home in a story in Saturday's Times regarding apps that aggregate social media. Fleishman led off with a critique of The Daily brought to the iPad by Robert Murdoch and Steve Jobs. ...The Daily was supposed to be revolutionary: a new national daily newspaper with a digital sensibility funded by deep pockets with no printing presses to support...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 15, 2011 (boomark / email).

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