Legal Research

Harnessing Social Data

By admin

And, similar to the previous post on visualizing library engagement numbers, here’s a great one from Jeremiah Owyang on social media too:

To Understand Your Market, Harness The 7 Elements of Customer and Social Data

Read the post but the key elements are:

The 7 Elements of Social Data

Demographic Data
Product Data
Psychographic Data
Behavioral Data
Referral Data
Location Data
Intention Data
Conclusion: This is not complete as new data types will emerge.

Each of these data sets is essential to understanding the user and customer. How many does your library have?

Stephen

Full post as published by Stephen's Lighthouse on February 14, 2011 (boomark / email).