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10 Mobile Trends for 2011

By admin

Another viewpoint on mobile trends from Forrester:

10 Mobile Trends for 2011

?In its annual mobile technology report, Forrester Research has outlined the trends it expects to see in the coming year. Technologies like 4G and LTE, Near Field Communication (NFC), barcodes and augmented reality will see increasing amounts of hype in 2011, and the use of mobile/social/location combinations will soar, the report says. But for companies, the goal should now be on developing mobile business cases and strategies, and not jumping on the bandwagons surrounding these types of disruptions. These technologies – LTE, NFC and mobile AR – will take years to emerge, says Forrester. Strategy needs to come before technology.?

“1) Mobile/Social/Local Combinations will Explode but will Generate Little Revenue
2) 2011 is the Year of the “Dumb” Smartphone User
3) The Mobile Fragmentation Problem will Continue
4) The “Apps vs. Internet” Debate Will Continue…to be Irrelevant
5) Mobile Marketing Spend will Surpass $1 Billion
6) Mobile Will Increasingly Prompt Users to Interact with Their Environment
7) The Attention to 4G will Vastly Outweigh the Impact of 4G Networks
Companies will Invest First in Convenient Services for Consumers
9) Casual Gaming Will Continue to Boom
10) “Mobile” Will Mean More than Mobile Phones”

Stephen

Full post as published by Stephen's Lighthouse on February 07, 2011 (boomark / email).