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Why blogs rank high on search engines

By Kevin OKeefe

It's widely accepted by the legal community that legal blogs achieve higher search engine rankings than law firm websites. Some law firms are even finding launching blogs a more cost effective means of achieving an effect Internet presence than hiring SEO experts to increase the rankings of their website. Julie Batten at The ClickZ Network sheds some light on why blogs achieve higher rankings. A high number of inbound links (with keyword-rich anchor text).A lot of keyword-rich textual content, with typically a distinct lack of Flash and other non-textual content.An inherent structure that enables the spider to both find and understand site content (e.g., posts are descriptively titled, organized by topical areas, and linked to in a logical manner)...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 31, 2008 (boomark / email).