International Law

Never write a law blog for the search engines

By Handakte

A lot of lawyers publish blogs for the sole reason of achieving high search engine rankings. Their blogs show it.

You’ve seen these blogs - or maybe you haven’t as word of such tasteless marketing doesn’t spread across the net or generate links as is the case with well done law blogs.

They’re the blogs with post titles with keyword spam repeating the lawyer’s area of practice and location. They’ll have categories repeating the same keywords over and over. And the posts, rather than serving up something worthwhile look like the lawyer is trying to one up the next worse lawyer.

No one’s told those lawyers what Lorelle VanFossen at Blog Herald is preaching, that being that viewers come to your blog for 3 reasons. (…)

Quelle: LexBlog vom 25.05.2008

Full post as published by Handakte WebLAWg on May 26, 2008 (boomark / email).