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News releases for LegalTech to prove worthless in days of social media?

By Kevin O'Keefe

The news release Is worthless in today?s social media age writes marketing communications strategist and blogger, Aaron Perult. I receive at least 10 relatively illegible news releases daily (and many reporters tell me they get up to 300 each day). And rarely, if ever, can I get past the subject line in my e-mail inbox. Most of them simply seem to take up space. Perult practices what he preaches. I recently helped announce the licensing of a new high profile video gaming experience. Instead of spending $1,000-plus on a news release?and it was definitely what most would consider news release worthy due to the brands involved?we simply sent out a two-sentence pitch to a few important news outlets, including USA Today, The Wall Street Journal, Forbes, Rolling Stone and Billboard...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 24, 2011 (boomark / email).