Legal Marketing & PR

Will the internet replace newspapers?

By Ed

When you read the news, or when you thumb through a catalog, you are exposed to new ideas and suggestions you might not have thought about before. When you shop or read the news on the internet, you are focused on the one item or idea you started with. That is limiting.

Thus, there is a place for both.  For example, catalogs create need by suggesting items you weren't thinking about; the Internet is better at fulfilling the need once it's identified by allowing you to shop for lower prices and faster delivery.

Don't throw away the baby with the bath water. Newspapers are important. The problem is that if too many people flee the use of the newspaper, they may not be able to pay their investigative reporters. Then, we'll rely on citizen-reporters, a scary thought.

Likewise, use of the internet (social media, etc.) by law firms is only one tool in the marketing arsenal. It may reach more people; it may be less expensive (though I question this); and it may be faster to create. But, traditional methods of creating relationships and reaching your target market should not be abandoned.

Full post as published by Law Biz Blog on January 22, 2011 (boomark / email).