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NPD: Overall Holiday Sales Declined 5 Percent in 2010

By james_fudge

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Holiday sales (November 21 - December 25) declined five percent in 2010 to $10.3 billion, according to market research firm NPD Group. NPD added that "heavy sales promotions" that launched early in November did not entice shoppers to spend early; sales results for the first three weeks of November fell by five percent compared to the prior year. In addition, the traditional CE and IT categories felt significant spending pressure from the expected growth in smartphones, strong tablet and e-reader sales, as well as the rebound in the video game market. Overall NPD estimates that 2010 sales for the nine week sales period will total $14.9 billion, down four percent from last year. Read More

Full post as published by GamePolitics.com on January 05, 2011 (boomark / email).

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