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: Lightbulb IP blog

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Every business has a brand, some have several. All businesses need customers for their brands because the dominant purpose of business is to make money. To reach those customers they need exposure. Simple really... except things constantly change. Take the business of Unilever Australia Limited (http://www.unilever.com.au/) as an example. In Australia it owns or conducts brand management (http://www.unilever.com.au/ourbrands/) for such trade marks as Rexona, Surf, Sunsilk, Vaseline, Streets, Omo, Lipton, Flora, and Bertolli.

Full post as published by Lightbulb IP blog on March 26, 2008 (boomark / email).

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