Legal Research

Responding to Negative Social Media

By David Canton

I gave a presentation this morning on social media issues at a TechAlliance breakfast club event. Thought I would share this one slide.

If someone posts something about you or your organization that you don’t like, it’s best to so some sober reflection to consider the best response. Sometimes attempts to suppress things on the internet can backfire and bring more attention to it. It’s called the Streisand effect.

For example, you might be better off ignoring it if the comment is on an obscure place few will see, or if the person who posted it is clearly a lunatic.

If they are right and you actually did do something wrong, you may want to post an apology.

If they simply have their facts wrong, you might politely set the record straight.

Consider if there is a way to turn what was said or done to your advantage.

If a legal response is necessary, it must be drafted very carefully with the assumption that it will be posted and ridiculed. The traditional throw in every specious claim and intimidate the recipient into stopping approach may not be the most effective.

Full post as published by Slaw.ca on November 10, 2010 (boomark / email).