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How PR professionals should approach law blogs

By Kevin

I just got off the phone with a good friend in Manhattan. She was talking with a large consulting firm that had begun to work with large law firms. As a means of marketing to this new vertical (for them) the consulting firm's PR professional advised outreach to influential legal blogs. Outreach by commenting on the blogs, emailing/calling the blog publishers introducing their firm, and perhaps offering to write guest posts. She asked for my counsel. Wrong approach I advised. The consulting firm would be looked at like a wolf in sheep's clothing. If you're going to engage bloggers, you need to blog. It's as simple as that. I'm contacted by PR professionals multiple times per week pitching this or that on behalf of their clients. The PR professionals want me to blog about their client, their product, or program...continue to full post

Full post as published by Real Lawyers : Have Blogs on October 30, 2010 (boomark / email).