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: CaseDetails.com - SEO for Law FirmsPPC Ad Management: Cost-Effective Campaign Settings, Part 2
By DoriE
Ad serving describes the frequency and manner in which your PPC ads are presented. The default setting is ?Optimize? which means the ads within your campaign will be served up depending on their past click-through popularity. If one ad is getting more clicks, Google will serve it up more frequently. This makes is difficult for you to determine which ad is actually providing better leads for you, since one ad is generally being offered up significantly more than the others.Full post as published by CaseDetails.com - SEO for Law Firms on October 27, 2010 (boomark / email).
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