Intellectual Property Law

NY Times v Kachingle

By Marty Schwimmer

Kachingle says that it has pioneered a new approach that will save traditional journalism thorugh 'micropayment monetization' of content such as blogs. A Kachingle customer's account is billed some small amount when they read content on a site that partners with Kachingle.  Kachingle approached the NY Times, which declined to participate. Nevertheless, Kachingle maintained various Times blogs in an index and directed readers to those blogs - however it was able to insert its own ads on the Times page (see para. 22 of the complaint).  The Times is suing on asserted trademark causes - no copyright causes.

Complaint Ny Times v Kachingle

Full post as published by Trademark Blog on October 18, 2010 (boomark / email).