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Using the Best and Ignoring the Rest: Connecting Social Media to Business Results

I've been invited to participate in a panel discussion at the Annual CBA Law Firm Leadership Conference on the use of social media by lawyers and law firms. Here's the description of the panel I'm on:

Using the Best and Ignoring the Rest: Connecting Social Media to Business Results

Blogging? Twitter? Facebook? There is no finishing line in the world of technology. While most law firm leaders are now comfortable with websites, this does not mean that the IT challenge is over. The next challenge is to make the most of social media - to identify, for example, the most promising uses of Twitter and Facebook in communicating and collaborating with clients. To help delegates sort the wheat from the chaff will be leading legal analyst, Jordan Furlong, and panelists moderated by Richard Susskind, with emphasis on case studies of what has worked for law firms in Canada and beyond.

Featured Speaker: Jordan Furlong, Senior Consultant, Stem Legal Web Enterprises, Ottawa

Panelists: Jeremy Grushcow, Lawyer, Ogilvy Renault, Toronto

David Fraser, Partner, McInnes Cooper, Halifax

Scott Wolfe, Jr., Member, Wolfe Law Group, LLC, New Orleans

Full post as published by The Canadian Privacy Law Blog on October 19, 2010 (boomark / email).