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Social media is a business for law firms, not something you dabble in

By Kevin OKeefe

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Marketing and media strategist, Kneale Mann, rightly points out social media is a business, not something law firms or other business can dabble in and expect results. Mann describes what I see in many a lawyer or other law firm professional. So you?ve been dabbling in social media. You have a Facebook profile with a few hundred friends and perhaps you?re now on Twitter. You aren?t interested in blogging or webinars; YouTube is fun to watch but you don?t want your own channel and now you wonder if it?s time to introduce the company you work for or own to this space. For law firms already involved in social media and for those considering sticking their toe in the water, here's Mann's advise (with a little editing by me). Your social media commitment must be completely in line with your strategic objectives...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 21, 2009 (boomark / email).

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