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: Stark County Law Library Blawg"PR Tip: Make Friends with Reporters and Editors"
This post was written by Tom Kane: "Developing relationships with reporters and editors is a worthwhile goal for lawyers. Your purpose is obvious. By getting to know media contacts (general, business and legal), they are more likely to call you when they need a lawyer's perspective; and there is no better way to be seen as an expert than by being quoted in a credible publication or interviewed on TV. Reporters are always looking for good sources of information, particularly when they are covering a case or on deadline with the latest, hottest breaking news. They won't think of calling you unless they know who you are. So, invite a reporter or editor to breakfast or lunch in order to get to know one another.
Start with your local media..."
Continue reading this interesting post by clicking on the author's name.
Source: Legal Marketing Blog.com, 6 October 2010, reproduced with permission of the author.
Full post as published by Stark County Law Library Blawg on October 07, 2010 (boomark / email).
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The FDA is seeking to add black box warnings of the risk of tendon rupture associated with Cipro and Levaquin.
The ruptures can involve Achilles tendon, shoulder, hand, bicep or thumb tendons, and is especially increased in patients older than 60, or people who have received kidney, heart or lung transplants, as well as people on steroid therapy...

PR Tip: Make Friends with Reporters and Editors
Who do you send a press release to
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