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Who do you send a press release to?

By Kevin

I'm serious, I don't know the answer. 10 or 12 years ago I remember scouring relevant magazines and newspapers for the names and email addresses of reporters, editors, and publishers in order to create a media distribution list. Before that it was fax numbers. When I wanted to get news out from my law firm, and later an Internet company, I sent out a press release to those on my media list. If I was discrete in the news people I sent a release to, as opposed to buying a CD with names, fax numbers, and email addresses and spamming the world, I got pretty good results. News people appreciated the info, often covered the story, and when I did press conferences accompanying the release they showed up. Maybe that stuff still happens. I don't know...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 07, 2010 (boomark / email).