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Legal Marketing & PR
: Real Lawyers : Have BlogsHow many blogs do law firm marketing pros read regularly?
By Kevin OKeefe
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Atlanta journalist, Steve Burns, asked at LinkedIn 'How many blogs do PR/Marketing types read/subscribe to regularly?'
Answers ranged into the hundreds for some with the vast majority of professionals subscribed to feeds from at least 20 or 25 blogs.
Tells me that PR people are using blogs for a few purposes. One, as a means of following what's going on in areas they're working on for clients. Two, learning new skills and methods from thought leaders in the PR and communications field. And three, for networking with fellow professionals and mentors.
I question whether PR and communications employed in large law firms are monitoring that many blog RSS feeds in newsreaders. I talk to a lot of law firm marketing professionals who are not using RSS feeds from blogs and keyword searches at all...continue to full postFull post as published by Real Lawyers : Have Blogs on March 23, 2008 (boomark / email).
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