International Law

Who really reads political blogs?

Information Week reports that despite all the attention they attract, not many Americans actually read political blogs:

Despite the attention given to political blogs, only one in five Americans read them regularly, a research firm said Monday.

In fact, 56% of Americans say they never read blogs that discuss politics, and just under a quarter say they read them several times a year, Harris Interactive found in a survey of more than 2,300 U.S. adults.

Surprisingly, those who read blogs are less likely to be young adults. Some 19% of adults aged 18 to 31 read political blogs regularly, defined as several times a month or more; and only 17 % of people aged 32 to 43 say the same.

Among older adults, more than a quarter aged 63 and older read political blogs regularly, along with 23% of adults aged 44 to 62, Harris found. Among Republicans and Democrats, just 22% and 20%, respectively, regularly read political blogs. Independents are slightly more likely to read them, with just over a quarter saying they do regularly.

Read more here.

Full post as published by Freedom to Differ on March 11, 2008 (boomark / email).