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: Legal Blog Watch

'Milk-a-Holics' Rejoice! Lindsay Lohan Gets Some Cash Out of Absurd E-Trade Lawsuit

By Bruce Carton

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Despite the fact that Judge Carton already threw out the Lindsay Lohan "Milk-a-holic" lawsuit, TMZ reports that the case actually settled last week and, most shockingly, that Lohan received at least some cash. As you may recall, in the awesome commercial below, the toddler girlfriend of the E-Trade baby demands to know if "that milk-o-holic Lindsay was over" at her boyfriend's house. Lindsay "You're So Vain, You Probably Think This Commercial Is About You" Lohan argued in a lawsuit that she ?has the same single-name recognition as Oprah or Madonna,? and as such, the ad has misappropriated her "name and characterization.? Lohan also argued that although there are 250,000 "Lindsays" in America, "only a few are celebrities, and hardly anybody could have any doubt that the ad was referencing Lohan." She asked for $100 million in damages. Judge Carton did not hesitate to laugh hysterically at the claim and grant E-Trade's future Motion to Dismiss when the case crossed his desk, but as you know, my rulings are not technically binding on the parties. This minor technicality arguably cleared the way for last week's settlement. THR, Esq. notes in this post that the settlement sadly eliminates the opportunity for a...

Full post as published by Legal Blog Watch on September 23, 2010 (boomark / email).

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