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Blogging for business by U.S. companies on the rise

By Kevin

U.S. Companies are increasingly using blogs for marketing purposes, with the trend expecting to continue in the coming years. 16 percent of companies used blogs in 2007 and the number is expected to increase to 43 percent by 2012. This while the universe of personal blogs has slowed in recent years. What should lawyers and law firms take from this information? That though other forms of social media (Facebook, Tumblr, Twitter, etc) may be taking away from personal blogging, business blogging continues to rise.Companies need to own and control their principal social media presence. Blogs permit that. Other forms of social media do not.Blogs allow your intellectual capital - your insight and commentary - to be stored in one place under your name...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 20, 2010 (boomark / email).