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: Real Lawyers : Have Blogs

Blogs published by lawyers influence hiring decisions of in-house counsel

By Kevin

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Blogs published by lawyers on relevant topics are becoming increasingly more important in in-house counsel's research of lawyers and law firms for potential hire. This per Corporate Counsel New Media Engagement Survey (pdf) conducted by strategic communications firm Greentarget, American Lawyer Media and legal consulting firm The Zeughauser Group. In-house counsel ranked the following activities ?most important? for helping them vet and research outside counsel for potential hire: Recommendations from sources you trust - 73% Articles and speeches the lawyer has authored - 38% Bios on the firm?s Web site - 30%Blogs published by lawyers - 27%Rankings and directories -25%Twitter feeds from lawyers - 22%Endorsements and connections on LinkedIn - 18%Quotes by lawyers in relevant media outlets -15% Whether a lawyer publishes a blog is going to be increasingly more important for the vetting of lawyers by in-house counsel...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 11, 2010 (boomark / email).

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