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: In re:

In re: Secret world of Trader Joes

By ed

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Swapping selection for value turns out not to be much of a tradeoff. Customers may think they want variety, but in reality too many options can lead to shopping paralysis. “People are worried theyll regret the choice they made,” says Barry Schwartz, a Swarthmore professor and author of The Paradox of Choice. “People dont want [...]

Full post as published by In re: on August 26, 2010 (boomark / email).

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