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Legal Marketing & PR
: Larry Bodine's LawMarketing BlogGuerrilla Marketing with Snowbranding
By Larry Bodine
A German startup coupon company called Loupus carried out a fun guerrilla marketing campaign in the gloomy days of winter, by putting their French bulldog brand on snow-covered 2,000 cars in Leipzig, Germany. Gotta love their slogan too: "Coupons mit Biss" or for you non-Deutsch speakers, "Coupons with Bite."
The snowbranding campaign cost less than 50 Euros and was completed in 24 hours. I'm waiting for the first US law firm in the northern climes to spray their logo one wintry night.
Full post as published by Larry Bodine's LawMarketing Blog on August 27, 2010 (boomark / email).
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