Legal Research

"AFA's Are Good For Law Firm Marketing-But What About Profits?"

This post was written by Stephen Seckler: "In the past year, there has been a lot written about alternative fee agreements (including my own article in Lawyers Weekly).  More predictability is clearly what corporate counsel want and AFA's are one path to reach this objective.

But once the clock stops running, how do law firms ensure that their bottom line is not negatively impacted?

The answer, of course, is that law firms must learn to do what virtually every other business does every day:  law firms must find ways to control expenses.

There are a variety of ways that private law firms can accomplish this.  At this week's ILTA conference in Las Vegas, for example, KM guru David Hobbie is speaking about the http://www.seckler.com/afas-are-good-for-law-firm-marketing-but-what-about-profits/ in bringing down legal costs.

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Source: Counsel to Counsel, 23 August 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on August 24, 2010 (boomark / email).