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"Values" Marketing

By Peter

Another example written about here where a small California firm celebrated its 125th Anniversary by making a $125,000 contribution to a local area food bank. We've previously written in this space about a Chicago firm that sent our Martin Luther King day cards with a listing of the local non-profits that they support. I think this is a two thumbs up, right? Nearly every firm can do this to some degree...there are non-profits from the Barnabas Project (which I'm on the Board of) with our $10,000 annual budget to the Salvation Army that's everywhere. I surely think this helps build the values of your firm and there's surely a marketing aspect too. Most of these places are publicizing their donors.

A downside? My only thought would be if you're funding groups that drift a bit towards controversy. It's hard not to support your local food bank but you might offend some people if you're supporting Planned Parenthood or its opponents.

Full post as published by Solo In Chicago on April 23, 2008 (boomark / email).