Intellectual Property Law

Google Leverage Clear in New Adwords Suit

By Steve Cosentino

Cnet recently reported a new case against Ascentive, the company that provides computer support applications under the slogan "Finally Fast."  The case is interesting not because another company steps in the long line of trademark holders upset with Google's adword policies.  Rather, it demonstrates the power that Google wields over the gateway to the Internet.    Ascentive's complaint also alleges that Google inappropriately cut Ascentive from search results based on a couple of complaints from StopBadware.org.  

Full post as published by The TechKnowledgy Blog on August 11, 2010 (boomark / email).