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Intellectual Property Law

: OUT-LAW.com

Google to allow trade marks as keywords across Europe

By Pinset Masons

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Google will let companies use competitors' trade marks as keywords to trigger search adverts in all European countries for the first time. The move will test the interpretation of a number of EU and national court rulings on the controversial practice.

Full post as published by OUT-LAW.com on August 04, 2010 (boomark / email).

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