Legal Writing

Regular Maintenance for Law Firm Web Sites

If you’re responsible for the content at your firm’s web site, take my advice — do regular maintenance on it, like it was a car that needed its oil checked every so often.

A web site — I mean a site with lots and lots of content — is the sort of appliance that needs regular maintenance to keep doing it’s thing — attracting potential clients and leaving them with a favorable impression of your firm.

Let’s say a potential client is looking for some information on copyrights, and he discovers this page (and suppose it’s published by your firm) that looks to have just what he’s looking for.

He clicks this link on the page and gets nothing in return. Ditto when he clicks this link, or this one, or this one.

That’s not good, because this potential client isn’t likely to form a favorable impression of your firm, and that means your firm’s web site isn’t working right.

Here’s what you should do if you’re responsible for a site with lots of content: establish a regular maintenance schedule that includes a daily, weekly, or monthly review of the site’s error logs.

If you don’t know how to do that, call me.

I can help you prevent potential clients from getting a bad impression of your firm just because no one’s tending to the firm’s web site — and that does happen.

Full post as published by Set in Style on July 26, 2010 (boomark / email).