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Legal Marketing & PR

: Law Biz Blog

ABA Tech Show

By Edward Poll, J.D., M.B.A., CMC

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At its annual technology fest in Chicago, the American Bar Association's Law Practice Management Section once again displays its value to the legal profession ... and its skill in throwing a great party.

As I walked around the Hilton Hotel, the new site for the show, I met many folks that I have known for years and some new folks as well. It is in these walks around the Exhibit Hall and elsewhere at the Show that I learn the most.

Once again, though, I realize that it's the people you know that is the most important element to growing one's business ... Competence is presumed. But, when people like and trust you, they will help you grow, they will teach you valuable lessons about your business ... and they make it a joy to attend conferences such as this.  And, if they happen to be customers/clients of you, they will be loyal to you, you will be able to count on their business for your firm's growth.

Full post as published by Law Biz Blog on March 14, 2008 (boomark / email).

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