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: Real Lawyers : Have Blogs

Law firm blogging efforts require a lawyer's involvement

By Kevin

The concept that a lawyer needs to be involved in any law firm blogging or other social media effort ought to be painfully obvious to all. The problem is that it's not to some otherwise smart lawyers and legal marketing professionals. Every day, I speak with law firm legal marketing professionals who believe it's their responsibility to protect a lawyer's time when it comes to the firm's business development efforts: "Our lawyers are billing hundreds of dollars an hour, we cannot afford to get them mired in the details of how to use the Internet for business development." Crazier yet is that lawyers think they can hire marketing professionals to do business development for them when it comes to the Internet. Don't get me wrong. Legal marketing professionals are wonderful people...continue to full post

Full post as published by Real Lawyers : Have Blogs on July 14, 2010 (boomark / email).