Legal Research

"Color As Branding Element"

This post was written by John Jantsch: "Marketing podcast with Kate Smith (Click to play or right click and "Save As" to download - Subscribe now via iTunes

Color has built in meaning and symbolism and can be a strong element of your brand when used strategically.

In this episode of the Duct Tape Marketing podcast I visit with Kate Smith Color Expert, Career Color Trend Forecaster, and Editor of Sensational Color, a site featuring a wealth of information on the subject of color.

In this episode we talk about the various meanings of color such as red, green, and blue, and how the physiological impact and messages certain colors contain can play out in your business. Kate also reveals her 5 steps for using color in business.

Another great resource for all things related to color is ColourLovers.

In this podcast:
Why Color has Meaning
Common Color Associations
Five Steps for Color and Your Business
Companies that use Color Well
Color Combination and Your Message"

To reach the podcast and other active links, click on the author's name.

Source: Duct Tape Marketing, 13 July 2010. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on July 14, 2010 (boomark / email).