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Golden State Warriors Adopt New Logo

The Golden State Warriors, in a nod to a more successful past, have adopted a new logo and new uniforms to come based on the new logo, and a return to the royal blue and gold color scheme of the '70s  and not coincidentally, the nearby University of California, Berkeley Golden Bears.  For me, I think it's a welcome change from the current color scheme and meaningless generic logo, which had no connection to the team's past or identity and could have been used by any club named warriors at any level of the game from third grade on up. 

The new logo has meaning and recalls the iconic The City logo of the late '60s.  The Bay Bridge not only reflects those past logos but reflects the team's former playing days in San Fransico and its current home in Oakland's Oracle Arena.  One thing I thought a bit peculiar however is that the team has been for sale for at least six months - there are six groups actively looking at buying the club - so why pick a new logo now rather than wait and allow the new owner to have input into the design process.  Of course, it's possible that the prospective new owner (Oracle's Larry Ellison, perhaps) was given input and the current ownership has picked a winner just not moved forward with it yet.

Full post as published by Sports Biz on June 20, 2010 (boomark / email).